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Marketing: A/B Split Testing Explained

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by Eric | Mar 2, 2010, 11:37am EST

In marketing, A/B split testing is used to test and increase conversion rates, to challenge assumptions and to solve problems.  A common example would be to create two scenarios and run random customers into each, observing which outperformed the other.  For example: One could create two “calls to action” on a web page and through [...]

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Massive Cyberattack Discovered

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by Eric | Feb 18, 2010, 10:42am EST

Siobhan Gorman of The Wall Street Journal is reporting a massive cyberattack originating in Europe and China affecting thousands of companies.  This is going to be big news, in particular, in light of the attacks that hit Google earlier this year.

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Creative Destruction – Watch out Microsoft

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by Eric | Feb 4, 2010, 9:52am EST

I have for as long as I can remember believed in a fundamental strategy of eating your young before the competition does it for you. Many a book has been written on the subject, but the reality is that when you are working in a large public company with a huge demand to maintain and [...]

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Browser Cookies – What you Need to Know?

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by Eric | Feb 1, 2010, 10:57am EST

Browser cookies are one of those technical bits of web browsing that almost everyone has some awareness of. They’re also probably one of the most misunderstood aspects of browsing. Today we’re here to clear up the confusion.

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Where Is the Top Website to Reach Men 18-34?

by Eric | Jan 28, 2010, 12:31pm EST

Global creative agency ATTIK (www.attik.com) today detailed its role in developing the new visual identity system for IGN Entertainment and its flagship site www.IGN.com, the premier online destination for videogames content and the world’s top website for reaching men aged 18 to 34.

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Facebook Largest, Twitter Fastest Growing

by admin | Jan 26, 2010, 3:54am EST

[Norway] Browser maker Opera this morning released their latest State of the Mobile Web report, this time zooming in on the rising trend of social networking on the go. For the first time,Facebook comes out as the most-visited social network on the mobile Web, but Twitter’s growth has surged even faster in 2009.

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