by Eric | Feb 19, 2010, 1:20pm EST
I am not big on large document productions, but I do believe in Marketing Plans. Setting proper targets, goals and a means for A / B testing the release of products, price points and prospecting makes good sense to me. Darren Dahl over at INC. has written a good piece on the subject worth a [...]
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by Eric | Feb 18, 2010, 8:53am EST
We have spent a good amount of time discussing how to vet the the big idea, but we have spent precious little effort describing how to actually build a framework around testing it in actual use. I’ve heard Google often say, “Release early and iterate,” and while I agree, maybe if they had used the [...]
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