Posts tagged as:

marketing

Why Some Succeed and Most Do Not

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by Eric | Jan 6, 2011, 5:09pm EST

Not so long ago, back in New York, when I worked for Morgan Stanley, I was asked to speak to the incoming class of brokers. As preparation for the presentation, I brought in a few of the marketing professionals from the firm and spent a few hours going through their perceptions of what was, and [...]

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Small Business: A Fantastic Resource

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by Eric | Jul 27, 2010, 5:06am EST

Small business struggles to find resources that the big companies have provided by armies of consultants and marketing firms.  So where are we to turn?  I recently came across an article that included links to about ten subjects I’m sure will be near and dear to your heart.  Included are links to stories on everything [...]

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A Startup Had Better Be Agile and Opportunistic — Buckle that Seat Belt

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by Eric | Apr 14, 2010, 6:32am EST

Creating a startup is tough work. Invariably it requires many starts and stops. Assuming that you know at the outset what will work and how, is foolish. I have become a big fan of the work Steve Blank has done regarding “Customer Development.” This piece which follows below was authored entirely by him and is [...]

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Marketing: A/B Split Testing Explained

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by Eric | Mar 2, 2010, 11:37am EST

In marketing, A/B split testing is used to test and increase conversion rates, to challenge assumptions and to solve problems.  A common example would be to create two scenarios and run random customers into each, observing which outperformed the other.  For example: One could create two “calls to action” on a web page and through [...]

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Startup Business Accounting – Why it Must Change

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by Eric | Feb 24, 2010, 8:49am EST

Startup business accounting is for the most part completely misdirected.  As I have discussed in previous post, the main job of a startup CEO is to manage cash, and cash is what should be watched most closely in a startup.  While a balance  sheet is basically useless for a small company, knowing how your marketing [...]

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How to Create a Marketing Plan

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by Eric | Feb 19, 2010, 1:20pm EST

I am not big on large document productions, but I do believe in Marketing Plans.  Setting proper targets, goals and a means for A / B testing the release of products, price points and prospecting makes good sense to me.  Darren Dahl over at INC. has written a good piece on the subject worth a [...]

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What Should I Build and For Whom?

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by Eric | Feb 18, 2010, 8:53am EST

We have spent a good amount of time discussing how to vet the the big idea, but we have spent precious little effort describing how to actually build a framework around testing it in actual use.  I’ve heard  Google often say, “Release early and iterate,” and while I agree, maybe if they had used the [...]

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