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advertising

Customer Acquisition and Viral Marketing

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by Eric | Feb 5, 2010, 11:20am EST

The other day Andrew Chen posted some notes from a CEO summit that I thought we all could benefit from.  Clearly, the old way of acquiring customers is changing rapidly, if you do not understand this new medium, you had better start learning now.

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Where Is the Top Website to Reach Men 18-34?

by Eric | Jan 28, 2010, 12:31pm EST

Global creative agency ATTIK (www.attik.com) today detailed its role in developing the new visual identity system for IGN Entertainment and its flagship site www.IGN.com, the premier online destination for videogames content and the world’s top website for reaching men aged 18 to 34.

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Does Adsense Work?

by Eric | Jan 28, 2010, 12:19pm EST

Right around a year ago now, I made my first cent online. It was literally a cent — $0.01 — and it showed up in my Google AdSense account after a certain number of people had viewed an ad for dog food or a shiatsu massager or whatever on my old humor blog.

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