From the category archives:

Thoughts

How To Get Comments and Shares

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by Eric | Feb 4, 2012, 11:41am EST

Everyone struggles with how to get their content to go viral.  Recently I read a piece from Gini Dietrich, the founder and CEO of Arment Dietrich, Inc.  In his article he speaks of 10 ways we can get the ball moving toward getting comments and shares.  Give it a read. 10 content ideas that generate comments and [...]

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Content Marketing — The Tsunami On The Horizon

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by Eric | Jan 18, 2012, 4:47pm EST

Content Marketing is fast becoming a whole industry into itself.  Whether you are trying to communicate to your users via email, social networks, blogs or even via website messaging, content marketing is key to user engagement. One only need look in your inbox to see just how terribly business is failing in this pursuit.  My [...]

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Introducing XYDO Brief [Invites]

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by Christopher Calder | Sep 6, 2011, 10:48am EST

Last week Team XYDO released XYDO Brief in private beta, and so far the reviews have been very positive. In many respects, XYDO Brief is the best way to stay connected to the subjects you care about without a lot of hassle. Rip Empson at TechCrunch wrote a great article on XYDO Brief; check it [...]

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Why Starting with NO Kills

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by Eric | May 17, 2011, 9:18am EST

I was reading from one of my favorite blogs today authored by Seth Godin. Seth has an uncanny way of describing something that hits at our core, and does so with very few words. For those of you that do not know Seth, here is a link to his blog. What follows below is a [...]

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Riding the Startup Roller Coaster to Success

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by Eric | Jan 25, 2011, 8:55am EST

This morning I wanted to take a quick stab at the emotional Roller Coaster that creating, launching, and managing a startup can be. Put simply, jumping into the startup void is not for the feint of heart. By no means am I advising against seeing your dreams to fruition, I am however, attempting to ground [...]

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Leadership: A Different Way

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by Eric | Jan 19, 2011, 1:36pm EST

Leadership is a subject that many in the startup world care deeply about. A few years back I read a book by David McCullough called 1776. The book was a fascinating read of just how tenuous and challenging the life of Goerge Washington was during the American Revolutionary War. More serious than a startup can [...]

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Service: Getting Beyond Yourself

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by Eric | Jan 10, 2011, 3:04pm EST

There is something I have observed in our human condition that never fails to amaze me. Put simply — To the degree we focus on ourselves, the less happy it makes us. We all have tons of responsibilities that hit us each day.  From work, to family, to our hobbies and on and on… I’ve [...]

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