From the category archives:

Technology

Viral Marketing: Worth a Try?

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by Hunter Beaumont | Jun 9, 2010, 6:20am EST

Social media and online relationships are revolutionizing marketing. The advent of Facebook, Twitter, and many other social networks allows users to share information exponentially quicker than ever before. Users have at their fingertips extensive, spiderweb-like networks of friends and colleagues that can be reached in seconds. This ability to share (and share quickly) has led [...]

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Mark Zuckerberg: An Entrepreneur’s Perspective

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by Hunter Beaumont | May 31, 2010, 11:20pm EST

Preface Well first of all I just wanted to take a second and let you all know about a new Blog Post Mini-Series we’ll be doing here at The Roach Post. We’re planning on putting a few of the best and brightest innovators of our day in the spotlight as we explain what they’ve done [...]

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SEO Question: Domain-Based (topic.company.com) Versus Path-Based (company.com/topic) Site Structure?

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by Eric | May 19, 2010, 7:58am EST

Over the last few weeks we have had a brewing debate over the best way to structure a new site we’re working on for search engine optimization. Basically, we’re planning for the site to become very big over time and want to make sure our structure is giving us the biggest bang for our SEO [...]

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How a Minimum Viable Product (MVP) can Make or Break Your Startup

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by Hunter Beaumont | May 13, 2010, 9:04am EST

A Minimum Viable Product (MVP) is the version of a product that includes only its necessary features and functions. The idea is that you produce a bare-bones product, send it out to your early adopter market, and get feedback as to whether or not they like it. If they do, you celebrate and proceed.  If [...]

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A Startup Had Better Be Agile and Opportunistic — Buckle that Seat Belt

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by Eric | Apr 14, 2010, 6:32am EST

Creating a startup is tough work. Invariably it requires many starts and stops. Assuming that you know at the outset what will work and how, is foolish. I have become a big fan of the work Steve Blank has done regarding “Customer Development.” This piece which follows below was authored entirely by him and is [...]

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Scrum — How to Develop Software in a Changing World

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by Eric | Apr 12, 2010, 6:53am EST

As a few readers of the Roach Post have detected, I have been heavily involved in the creation of a new startup that is set to begin private beta testing in the next few weeks.  When last I created a company from scratch almost 2o years ago, much has changed.  A major part of that [...]

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Apple vs Google – Everyone Loves a Good Cat Fight

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by Eric | Mar 8, 2010, 5:37am EST

The guys over at Gizmodo recently penned a really good piece on the impending war between Apple and Google.  Jesus Diaz really dove down a few layers and reveals just how love has turned to hate. Apple has sued Google’s phone manufacturer for infringing on 20 iPhone patents. Not so long ago, Apple and Google were [...]

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