From the monthly archives:

June 2010

Finding the Elegant Solution: Startup Edition

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by Christopher Calder | Jun 17, 2010, 8:30am EST

“In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away…”-Antoine de Saint Exupéry Sooner or later in your startup’s quest to create a truly usable product you’ll run into feature creep. It doesn’t matter if you’re creating an [...]

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Meeting a Need: A Key to Startup Success

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by Hunter Beaumont | Jun 12, 2010, 7:00am EST

“Find Someone in Pain” During my time at BYU’s Marriott School of Management, I took a class called the Entrepreneurship Lecture Series. Once a week we listened to the experiences of successful entrepreneurs from all different business sectors. It was a great class and I thoroughly enjoyed many of the guest lecturers, but one in [...]

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4 Soccer Strategies for Startups

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by Christopher Calder | Jun 11, 2010, 7:17am EST

In honor of the opening game of the 2010 FIFA World Cup, The Roach Post presents “Futbol for Startups,” both a quick lesson in soccer (futbol) strategy and an object lesson in keeping your startup lean, mean, and agile. There are four basic passes in soccer: the Piercing Pass, the Square Pass, the Outside Pass, [...]

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Viral Marketing: Worth a Try?

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by Hunter Beaumont | Jun 9, 2010, 6:20am EST

Social media and online relationships are revolutionizing marketing. The advent of Facebook, Twitter, and many other social networks allows users to share information exponentially quicker than ever before. Users have at their fingertips extensive, spiderweb-like networks of friends and colleagues that can be reached in seconds. This ability to share (and share quickly) has led [...]

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Three Steps to Getting Your Startup Funded

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by Christopher Calder | Jun 7, 2010, 8:01am EST

Getting funded is tough. Whether it’s angel investment or venture capital you’re after, your chances of actually finding investors are slim. The following are three ideas for helping you secure the capital that your startup needs. 1. It’s not just the idea, it’s the people. Sure, a revolutionary idea, competitive advantage, or even an initial [...]

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