Creating a great company is more than just creating one with a solid business. When a Venture investor looks to put their money to work, they are often looking for game changers. Let’s take a look at a few points provided by Sequoia Capital which I believe quite eloquently establish the hurdles that most professional investors are expecting your venture to overcome.
As you work on that new company destined to change the world. Apart from working on your plan, take a look at what follows below and make sure the idea itself, makes the cut.
Elements of Sustainable Companies
Start-ups with these characteristics have the best chance of becoming enduring companies. We like to partner with start-ups that have:
Clarity of Purpose
Summarize the company’s business on the back of a business card.
Large Markets
Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop.
Rich Customers
Target customers who will move fast and pay a premium for a unique offering.
Focus
Customers will only buy a simple product with a singular value proposition.
Pain Killers
Pick the one thing that is of burning importance to the customer then delight them with a compelling solution.
Think Differently
Constantly challenge conventional wisdom. Take the contrarian route. Create novel solutions. Outwit the competition.
Team DNA
A company’s DNA is set in the first 90 days. All team members are the smartest or most clever in their domain. “A” level founders attract an “A” level team.
Agility
Stealth and speed will usually help beat-out large companies.
Frugality
Focus spending on what’s critical. Spend only on the priorities and maximize profitability.
Inferno
Start with only a little money. It forces discipline and focus. A huge market with customers yearning for a product developed by great engineers requires very little firepower.
Source: Sequoia Capital
